History of Trailers

Movie trailers have developed a great deal since the idea of moving adverts for films (trailers). Their style and pace have become a great deal shorter and changed a number of times.

1950's trailers
Trailers during this period was l950's were a lot longer, reveiled majority of the stories alot of text flashed on the screen e.g. 'Terrifying! Never before seen!' also on 'snow white' trailer it was unusual as it had Walt Disney talking over it and was unusual now and then for director to give a behind the scenes footage on the trailer.
Example of 1950's trailer...

1980's trailers
Trailers had now started to change, there were more abrupt edits, shorter clips and more cuts breaking the film up. very little was reveled from the movie leaving the audience wanting more from the film, no spoilers. Often there was actual footage from the final edit of the film this grabs the audience to want to see the film. This was the age where catchy tag-lines where used on them
Example of the 1980s... http://www.youtube.com/watch?v=xmJXXVOjUDc

Modern day trailers
Modern day trailers are now a lot quicker paced trailers making them easier for the trailer editing team alot easier, as they also use 'dailys' which are the takes left over at the end of the day which are no longer needed. They also show very little of the movie which leaves the audience wanting more from it. They also use quicker cuts and edits from the olden days this has changed because of the way films have changed many more can be put out during a year which shows them that they need to produce better quality of trailers to help the film sell as usually they are more exiting than the actual film
Example of a Modern day trailer...
http://www.youtube.com/watch?v=g8evyE9TuYk